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Bridging the Ethics Skills Divide

Featuring National Researcher, Marlene Neill, Ph.D., APR, Fellow PRSA

Increasingly, ethical dilemmas and the leadership skills to navigate them dictate the direction of brands, organizations – and careers. Marlene has the ethical “insider information” – with her recently published research revealing a wide variety of ethical issues facing public relations professionals, as well as a corresponding gap in professional skills around ethical issues.

Marlene is coming to the Twin Cities for a one-time engagement:

Come learn emerging ethical issues uncovered by Marlene
Assess your own mastery of these core ethics skills, and
Discuss strategies for building ethical skills in our practice of public relations and communications disciplines

Marlene’s travel is sponsored by Jim Lukaszewski, ABC, Fellow IABC; APR, Fellow PRSA; PRSA BEPS Emeritus 2015; and his www.e911.com leadership recovery communications resources, including FREE, his extensive writings on critical leadership and ethics topics – his 15th book, Influencing Leaders, comes out this Fall. Jim is an ethicist who has served on the PRSA Board of Ethics and Professional Standards (BEPS) for more than 30 years.

Prior to the event (whether you plan to register or not), we request that you complete this brief survey to assess your own level of ethical knowledge as well as that of PR practitioners in general. Marlene will use the data collected to compare to some of her national research during the presentation. The survey deadline is end of day, Monday, Sept. 16.

Take the Survey

Keynote Speaker:

Marlene Neill, Ph.D., APR, Fellow PRSA
Marlene Neill is a professor and graduate program director at Baylor University where she teaches courses in public relations and advertising. Her research interests include public relations management and ethics. She has published more than 30 journal articles and coauthored three books on public relations ethics, leadership development and women in leadership.

Neill is a longtime member of the Central Texas Chapter of PRSA. She served as the chair for the Southwest District of PRSA in 2011 and the chair of the PRSA Educators Academy in 2021. At the national level, Neill served on the Universal Accreditation Board and the PRSA Board of Ethics & Professionals Standards. She also is a member of the Arthur W. Page Society and serves on the board of advisors for the Plank Center for Public Relations Leadership.

She received her Ph.D. in advertising from the University of Texas at Austin, her Master of Arts degree in journalism from the University of Missouri at Columbia and her Bachelor of Science degree in journalism from the University of Kansas. She previously worked for almost 12 years in nonprofit and government public relations.

Marlene’s LinkedIn

Sponsor & Introductions:

Jim Lukaszewski, ABC, Fellow IABC; APR, Fellow PRSA; PRSA BEPS Emeritus 2015
James E. Lukaszewski (lew-ca-chev-ski) is a well-known writer, author, teacher, scholar, ethicist and lecturer in American Public Relations. He is a Minnesota native whose PR career began in 1974, as a Deputy Press Secretary in the office of former Minnesota Governor Wendell R. Anderson. He joined PRSA, the Public Relations Society of America, the same year – yes, he is a 50 year member this year. He joined IABC, The International Association of Business Communicators in 1999.

Jim has always worked at senior levels, generally on the toughest ethical problems organizations and their leaders face. He is the author of 14 books, e-books and manuals, and hundreds of articles. He was an adjunct assistant professor of communication at New York University and a civilian advisor to the U.S. Marine Corps for more than 20 years.

From 1986 through 2011 his practice was based in New York. He had clients in every continental US state and many countries around the world.

He has been told that wherever one studies Public Relations on the planet you will likely see, read, hear or study something by Jim Lukaszewski. His 15th book, Influencing Leaders, is expected in Fall 2024.

At 82 this year, he is in graduate school at Metro State University in Minnesota studying Advocacy and Political Leadership, publishing articles, newsletters, and again making public appearances. His new podcasts will begin in January 2025.

Jim's Website