Event Recap: PRSA’s New CEO Visit
By
Minnesota PRSA Admin
Posted: 2025-10-01T15:03:00Z
Event Recap: What PRSA’s New CEO Shared with Minnesota Members and Why It Matters
When PRSA’s new CEO Matt Marcial, CAE, CMP, spent two days with the Minnesota chapter recently, the discussions extended beyond his vision for the national organization. They focused on our members, the state of our profession and the critical role PRSA plays in keeping communicators connected, relevant and supported.
Marcial’s visit included private discussions with the chapter’s board, a fireside chat open to all members, a DEI luncheon with Minnesota-based executives and networking events with students from the University of Minnesota, University of St. Thomas and Bethel University. He also met with leaders from Carmichael Lynch Relate, Padilla and U.S. Bank before concluding his visit with a stop at George Floyd Square.
Three key takeaways emerged from his visit:
- Sharper focus on relevancy: Member-driven research will shape PRSA’s programming, including new offerings like the “AI in Action" certificate and FutureCon virtual conference, as well as popular current programs like free Member Mondays webcasts.
- Reimagining membership value: Recognizing tighter budgets, PRSA is exploring new membership structures, flexible volunteer opportunities and ways to better serve members at every career stage.
- Strengthening community connections: From PRSSA students to senior leaders, Marcial emphasized PRSA’s role in creating space for meaningful dialogue that shapes both the organization and the profession.
While the schedule was full, Marcial’s message was clear: PRSA is focused on helping members stay ahead of industry shifts, connect with peers who understand their challenges and influence the future of communications.
If you missed Marcial’s visit, don’t worry—the Minnesota chapter will continue to bring national leaders and new opportunities to connect, learn and lead.
A special thanks to all of our sponsors for the events: Carmichael Lynch Relate, MRPP & Associates Communications, Padilla and U.S. Bank.