The 2025 Midwest PRSA District Conference was aptly themed “Waves of Influence.” This theme really resonated with Michael Hemmesch, director of public relations at the College of Saint Benedict and Saint John’s University, who attended the conference for the first time.

Hemmesch said he met only a handful of professionals at the conference who work at colleges and universities. He really valued the opportunity to network and interact with those colleagues as well as professionals who work in so many other fields, including agencies, the government and other nonprofits.

He appreciated that the conference was well put together, and the sessions reinforced what his schools are already executing effectively. Additionally, he loved getting recommendations about key elements to implement into their programs. Hemmesch enjoyed attending a variety of sessions, including AI, crisis communications, social media strategies, social media influencer tactics and more.

Hemmesch shared his key insights and takeaways from the sessions he attended at the Midwest District Conference with Communications Committee Liaison Darryl Sellers. Hemmesch said the three-day event in Milwaukee has inspired him to jumpstart planning for the upcoming academic year.

View / Add Comments (0) Hide Comments Add Comment