Women’s History Month: Amie Hoffner
By
Minnesota PRSA Admin
Posted: 2025-03-26T15:33:23Z
March is Women’s History Month, and we are highlighting a few remarkable women in leadership from our Minnesota PRSA chapter. Today we’re featuring Minnesota PRSA board member Amie Hoffner. Join us in honoring Amie for her achievements and contributions to the PR industry.
Do you have a favorite memory or memories as a chapter leader?
I’m a new addition to the board this year and I’m looking forward to creating new, favorite memories. I joined the board to help shape the present and future of Minnesota PRSA and give back to a profession that has given me so much.
What do you do when you’re not serving Minnesota PRSA?
I’m the VP of corporate communications at American Dairy Queen Corporation. I also teach in the Professional MA in Strategic Communication Program in the Hubbard School of Journalism and Mass Communication at the University of Minnesota.
Do you have any inspiring words or advice for fellow PR professionals?
A business leader once told me that communications practitioners are the listening ears of organizations. We’re in positions to share how employees, communities, consumers, vendors, nonprofit partners and other stakeholders will respond to initiatives, programs and key messages – all with a focus on reputation management and mutually beneficial outcomes. Listening to stakeholders and sharing with leaders how stakeholders will respond provides great business value.
Is there anything else you'd like to share with us?
There is a place for everyone in Minnesota PRSA. I joined early in my career, and I found the professional development invaluable. The networking I did in Minnesota PRSA paid dividends mid-career as I pursued new career opportunities. As I approach the latter stage of my career, I turned my focus to giving back through mentorship and board service.