In this issue

From the President

October is PRSA DEI Month

Five Ways to Integrate Cultural Strategy Into PR Plans

Cultural Fluency for Strategic Communicators

APR-Amazing!

Generational Conversations to Honor Margaret Ann Hennen, APR, Fellow PRSA

Mark Your Calendars

Latest Opportunities

Side Articles

THE LINK

From the President

Expand your circle.

October is all about bringing people together — and Minnesota PRSA has a marathon of opportunities to do just that.

On Oct. 9, we’ll celebrate the 95th birthday of longtime member and chapter trailblazer Lowell Ludford. On Oct. 21, we’ll raise a glass at the Oktoberfest Communicators Happy Hour, bringing professionals from several comms organizations together for conversation, connection and community.

In honor of PRSA’s DEI Month, join us for our DEI Forum on Oct. 26 and explore the resources on our website.

My October ask: show up and expand your circle. New perspectives, partnerships and friendships make our profession stronger.

Warmly,

Grete Lavrenz, MA, APR

Read full article

Check out October events

October is PRSA DEI Month

Every October, PRSA celebrates DEI Month, reaffirming our responsibility to help create a more representative, equitable and inclusive profession. Explore PRSA’s DEI resources, including toolkits, affinity groups and webinars, and find ways to strengthen your own DEI journey and practice.

Dig deeper

Five Ways to Integrate Cultural Strategy Into PR Plans

America is more multiracial than ever, making diversity, equity and inclusion increasingly important to effective communications. Reaching today’s audiences requires understanding different cultures and perspectives — and ensuring campaigns authentically reflect the people and communities they seek to engage.

On-demand training available

Cultural Fluency for Strategic Communicators

Culture shapes how audiences interpret messages, build trust and make decisions. PRSA’s new six-module certificate program helps communications professionals strengthen cultural intelligence, navigate complexity, identify risks and opportunities, and create more relevant, credible communications across diverse stakeholders and communities.

Mondays and Tuesdays in November | 2 - 3 p.m.

Learn more and register

APR-Amazing!

Congratulations to Amanda Theisen, APR for earning her Accreditation in Public Relations. The APR is the profession’s gold standard, demonstrating strategic expertise, ethical practice and a dedication to lifelong learning.

Find out more about Amanda's amazing journey to her APR.

Generational Conversations to Honor Margaret Ann Hennen, APR, Fellow PRSA

On what would have been Margaret Ann Hennen’s birthday, communicators from across generations came together to connect. And thanks to the fantastic participation, Minnesota PRSA also raised funds for the Student Fund, helping create opportunities for the future.

See photos from the event