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From the President

Trust is the currency of our profession — and ethics is how we protect it.

September is Ethics Month, making it a great time to refresh your knowledge of PRSA’s Code of Ethics and explore the latest ethical guidance and programming available to communicators.

It’s also an opportunity to celebrate the ethical legacy of Margaret Ann Hennen, APR, Fellow PRSA. Margaret Ann was deeply committed to ethical practice and served on PRSA’s Board of Ethics and Professional Standards (BEPS), helping shape guidance and resources for our profession.

My September ask: take a fresh look at ethics. It’s one of the best ways to honor Margaret Ann’s legacy and strengthen the profession she loved.

Warmly,

Grete Lavrenz, MA, APR

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Avoiding Ethical Minefields: Real-World Solutions for Navigating Modern PR Dilemmas

Ethical decision-making has never been more important for communications professionals.

Join Minnesota PRSA for a morning of professional development focused on real-world ethics challenges facing today's communicators. Through keynote presentations and an interactive panel discussion, you'll hear practical strategies for managing difficult situations involving leadership, emerging technologies, stakeholder expectations and professional responsibility.

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The Catch of the Year – The Story Behind Seafood from Norway's Best in Show “Net Win”

Padilla earned Best in Show honors at the 2026 Minnesota PRSA Classics for its Sea-To-Table Restaurant Week integrated marketing campaign with Seafood from Norway. 

Hear from Mike Garcia and Yoni Aguilar of Padilla’s Food + Beverage team about how this innovative program was developed and transformed a restaurant promotion into a powerful driver of consumer behavior, trust with diners and growth for Seafood from Norway.

Join us to get insights and inspiration to strengthen your next Minnesota PRSA Classics award entry.

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Making Connections: Honoring Margaret Ann Through Conversation

The late Margaret Ann Hennen, APR, Fellow PRSA, believed every person deserved to feel welcomed, valued and connected. Whether she was introducing a new PRSA member, encouraging someone to pursue a leadership opportunity or simply asking a thoughtful questions.

Please join us in celebrating Margaret Ann’s legacy through authentic conversations with people who care about the future of our profession.

Registration is required. All proceeds will benefit Minnesota PRSA’s Student Fund, which gives PRSSA members opportunities to attend chapter events at no cost.

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Congrats to Our Newest APR

Congratulations to Melissa Fors Shackelford for earning her Accreditation in Public Relations! 

The APR is the profession’s gold standard, demonstrating strategic expertise, ethical practice and a dedication to lifelong learning.

Melissa is a marketing and growth consultant, board director and keynote speaker. As part of the APR process, she completed an exam and panel presentation that focused on the merger of two iconic behavioral health brands.

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2027 Board of Director Nominations are Now Open

Shape the future of Minnesota PRSA! Nominations are now open for the 2027 Board of Directors. Nominate yourself or a fellow member. Candidates must be members in good standing and complete a short questionnaire. APR is required only for leadership track positions.

Email for more information

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Future-proofing Your Career

The marketing skills that got you here might not be the ones that get you hired next. AI is reshaping marketing roles, employer expectations, and the skills companies are looking for.

The 2026 AMA State of Marketing Careers Report explores where the profession is heading, including emerging roles, future-proof skills, and the gaps between what marketers value and what employers actually need.

Backed by insights from 1,700+ marketers and expert interviews, it's your guide to preparing for what's next.

Check out the report here.

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Celebrating Hispanic and Latine Heritage Month

In the Twin Cities, Hispanic and Latine Heritage Month is celebrated from Sept. 15 to Oct. 15 to honor the profound cultural, economic and historical contributions of the local Hispanic community.

The Twin Cities host robust annual festivals, cultural events and community markets that peak every mid-September.

Learn more about Hispanic and Latine Heritage Month.

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Mark Your Calendars

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Latest Opportunities

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