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PR North - Winter Edition

PR North - Winter Edition is for students and recent grads who want to connect with PR professionals and learn more about the PR industry. There will be great panelists, presentation topics and a virtual job fair to connect with PR professionals and agencies.

WHEN:

Saturday, Feb. 6, 2021
10:00 a.m. – 12:30 p.m.

WHERE: Online via Zoom.  Access information will be sent prior to the event.

SCHEDULE:

10:00 a.m.

Welcome and Introduction

10:05 – 10:35 a.m.

Panel Session: The Importance of Diversity and Inclusion in Communications

Description:
Diversity and inclusion is not just a trend, it’s a requirement for success. But how does D&I directly impact communications goals and why is it so important? Our panelists will explore this topic and offer insight into the how they’ve successfully integrated D&I into internal and external communications initiatives.

Panelists:



Carol Frazer Haynesworth, Director, Head of Equity and Inclusion at Carmichael Lynch

Carol Frazer Haynesworth, is a proud Afro-Latina. She is a wife, mother, Diversity, Equity Inclusion leader, marketing executive, philanthropist, and published author of Coauthor of Your Great Destiny.  She serves as Director, Head of Equity and Inclusion at Carmichael Lynch (CL). At CL she is responsible for the strategy and implementation of equity efforts in the workplace, and across a remarkable portfolio of clients. She has a strong background both in marketing and targeting multicultural audiences. Throughout her professional life she has led marketing initiatives for Time Warner (U.S., Latin America and United Kingdom), Mattel, Meredith Corporation, and The Economist. 



Kathleen Brenk, Senior Director Human Resources at Marvin

Kathleen Brenk is the Senior Director of National Field Operations at Marvin. That mouthful means her team of 50+ HR professionals are the “boots on the ground” at Marvin’s 14 manufacturing facilities. She previously served as Director of HR Strategy & Implementation with CareerWise Colorado, building Colorado’s groundbreaking system of business led and student focused youth apprenticeships. Past leadership roles include CHRO at Recondo Technology and VP of People & Culture at Trust Company of America. An HR leader that believes in creative, strategic solutions and shaking up past practices to get things done smarter and faster, she is a Six Sigma greenbelt, with SPHR credentials. Kathleen brings a unique operational skill set to engaging people practices.

10:40 – 11:10 a.m.

Panel Session: Guide to Career Paths in Public Relations

Description:
Public relations and communications are awesome majors to have in college, but it can be confusing when you graduate and see so many different job titles out there. What’s the difference between a social media specialist and a digital specialist? What does an account manager do at an agency? Which job title is right for me? This panel discussion will explore different career paths you can take in PR, help you interpret what you’re seeing on applications and help you decide what’s right for you.

Panelists:



Paul G. Omodt, ABC, APR, Fellow PRSA, MBC, SCMP, Omodt & Associates Critical Communications LLC

A 30-year veteran of the Minnesota public relations and communication landscape, Paul is known for handling some of the Midwest’s biggest crisis and critical communication situations. From the 1998 Northwest pilots’ strike to the 35W bridge collapse and from product recalls to corporate restructuring, Paul’s communication skills and strategies have left a lasting impact.

A nationally recognized communications professional, Paul’s expertise is sought by a broad mix of clients from leading corporations to small businesses and non-profits who appreciate his ability to analyze an issue and provide a communication solution.

Paul is a frequent speaker and guest lecturer where his mix of practical experience, storytelling and engaging speaking style make him a conference favorite.

Paul was born and raised in Minneapolis and has long been active in the community both as a volunteer and an elected public official. A 1984 graduate of Minneapolis Southwest High School, Paul received his undergraduate and graduate degrees from the University of St. Thomas. Paul has continued his career at St. Thomas where he has been an adjunct professor in the both the undergraduate Communications and Journalism department as well as in the Masters of Business Administration department.


Korrie Merley, Account Manager at Hail Mary PR


Hannah Byl, Social Media and Influencer Engagement Manager at W20 Group

Hannah Byl is a Social Media and Influencer Engagement Manager at the W2O Group in Minneapolis, coordinating campaigns for a variety of healthcare-related brands. She is an Events Co-Chair for Ad2 Minnesota. She graduated from Augsburg University with a BA in Marketing in 2019.

11:15 – 11:45 a.m.

Panel Session: What to Expect in the First Year of Your Communications

Description:
Your first year in PR and communications is a rollercoaster of learning, collaborating and trying new things. This panel of recent grads and young professionals will share their experience in their first few years in the industry and give you tips on how to make the most of it.

Panelists:


Ava Lipari


Ethan Mickelson, Communications Coordinator at The Arts Partnership

Ethan Mickelson works as communications coordinator for an umbrella arts nonprofit called The Arts Partnership. Ethan earned a degree in strategic communications with an emphasis in public relations from North Dakota State University in 2018. With ten years of writing experience, he is a weekly contributor to The Forum of Fargo-Moorhead‘s Life section. On a day-to-day, he develops PR and communications strategy for The Arts Partnership’s blog, newsletter and social media. A farm kid for life with an upbringing on books, gardening and outdoor adventures, Ethan’s first writing experiences started at his hometown newspaper, The Turtle Mountain Star in Rolla, N.D. Other formative roles in high school included working as an on-air radio DJ at KEYA FM, as a production assistant for BEK Sports and freelancing for North Dakota Living Magazine. Ethan has been published locally by Fargo Underground, Fargo Monthly, Fargo Inc, Bison Illustrated, Midwest Nest and regionally by the West Fargo Pioneer, Dickinson Press, Jamestown Sun, Grand Forks Herald and The Growler Magazine.

11:45 a.m. – 12:30 p.m. Career Fair: Breakout Session Networking


REGISTRATION:

PRSSA Members: $5
Non-Members: $10


Thank you to our event sponsors!


Platinum

Neuger

Gold



Silver


 

When:
Saturday, February 06, 2021
Where:
Online via Zoom. Access information will be sent prior to the event.
MN  
Additional Info:
Category:
PR North
Registration is required before Friday, February 05, 2021 at 10:00 AM
Payment In Full In Advance Only
$5.00
$5.00
$5.00
$10.00
$10.00
$10.00